Total Impressions
2,500+
Day 1 estimated reach
Samples Distributed
750
Ice cream + product samples
Peak Serve Rate
250
Served in 20 minutes
Stops Completed
5 / 5
All planned stops executed
Day 1 was a strong success across all planned stops. Both wrapped Citroën vans activated throughout Palm Springs, delivering the Banila Co Bounce Back campaign directly to festival attendees at boutique hotels and high-volume shuttle corridors.
Boutique hotel stops delivered on curbside visibility and vehicle impressions along Palm Canyon Drive. At each property the team tray-passed poolside, bringing the Banila Co brand directly to Coachella guests relaxing before heading out to the festival — an intimate, premium brand moment in a beautifully curated desert setting.
The afternoon convergence at the Renaissance Palm Springs — adjacent to the Convention Center shuttle stop — proved to be the standout moment of the day. With hundreds of festival-goers departing and walking to the shuttle in peak afternoon heat, both vans launched guerrilla runs directly into the shuttle queues. 250 serves in 20 minutes. Scale, speed, and maximum brand exposure at the single highest-traffic outdoor location in Palm Springs during Coachella Weekend One.
Both wrapped Citroën vans — Polo Villas by AvantStay, La Quinta — Pre-activation staging
Van 1 · 11:30 AM – 1:30 PM
Talavera Palm Springs
375 W Arenas Rd, Palm Springs
Intimate boutique pool activation. Tray service direct to guests at their loungers. Curbside van visibility from W Arenas Rd. Beautiful garden courtyard backdrop.
Boutique Hotel
Van 2 · 11:30 AM – 1:30 PM
Del Marcos
225 W Baristo Rd, Palm Springs
Red Bull activating inside. Retro Roll owned the exterior street presence. Mid-century courtyard backdrop — highly photogenic and brand-aligned.
Boutique Hotel
Brand Ambassador — Banila Co Bounce Back
Poolside tray service — boutique hotel activation
Festival guest at the van — Renaissance Palm Springs
Van 1 · 2:30 PM – 5:30 PM
Renaissance Palm Springs
888 Tahquitz Canyon Way, Palm Springs
Arrival area activation adjacent to Convention Center shuttle stop. Peak outbound guest and foot traffic. Hundreds of festival-goers served and sampled poolside and curbside.
High Volume
Van 2 · 2:30 PM – 5:30 PM
Dive Palm Springs
1586 E Palm Canyon Dr, Palm Springs
French Riviera aesthetic. Michelin Key property. Afternoon pool crowd. Premium boutique brand moment — intimate and highly shareable for guests.
Boutique Hotel
Both Vans · Guerrilla Run · Afternoon
Convention Center Shuttle Lines
277 N Avenida Caballeros · Official Coachella Shuttle Stop, Palm Springs
Both vans launched guerrilla runs at the official Coachella shuttle queues. Hundreds of festival-goers waiting in the desert heat — complimentary ice cream and Banila Co samples distributed at scale and speed. 250 served in 20 minutes. Maximum brand exposure at the single highest-traffic point in Palm Springs during Coachella Weekend One.
250 served · 20 minutes · Peak impression moment
Shuttle line — hundreds queuing outbound
Guests receiving Banila Co samples & ice cream
Crowd gathering at the Banila Co van
Peak Activation — Convention Center Shuttle Lines
With both vans converging on the Renaissance and the adjacent shuttle corridor in the late afternoon, the team stepped out and activated directly in the shuttle queues — hundreds of Coachella attendees waiting in 100-degree desert heat for their rides to the Empire Polo Club. 250 Banila Co samples and ice cream servings in 20 minutes. Raw product-in-hand impressions at the highest-traffic outdoor location in Palm Springs during Weekend One. Guests were delighted, photographing the vans and sampling before boarding shuttles to the festival.
Day 2 Pivot — Capitalizing on Day 1 Success
Based on the strong afternoon performance, both vans will return to the Renaissance Palm Springs on Day 2 to repeat the late-afternoon convergence and shuttle corridor guerrilla run. Day 2 boutique hotel stops begin earlier — departing directly to Palm Springs at 10:30AM — providing more morning engagement time with guests before festival departure.
Day 2 Preview — Saturday April 11
Same energy. New boutique hotels. Stronger morning engagement. Both vans back at the Renaissance and shuttle corridor in the afternoon.
10:30 AM – 12:00 PM
Skylark + La Serena
12:30 PM – 2:00 PM
The Dunes + Dive PS
3:00 PM – 6:00 PM
Renaissance PS + Hampton Indio